THE ORIGINAL TWEETIE BIRD
Our original best selling masterpiece. Inspired by social media and the modern world
This is a story worth telling- and maybe the reason we are here today!
This really is the piece that put our name on the map, both as a brand and for me as a jeweller and entrepreneur too when I first started Alyssa Smith Jewellery back in 2009. I could actually talk for hours about this piece, because it has so much history behind it and holds so many precious memories to me.
I remember back when I started my company, I had just come straight from university and I was in so much debt. I really didn’t have any funds to start any kind of business, so I tried to use every form of ‘free’ marketing platform possible. I would offer to write for magazines, try and showcase my jewellery at local fayres, and actually, even though I didn’t really know what it was back in 2009, I put myself on twitter to try and reach a wider customer base.
thinking outside the box to create wearable pieces
I knew it was going to be a tough ride to make a name for myself in the crowded jewellery industry, and so I wanted to use my own personal experiences to create my jewellery – so it had a personal touch. One thing led to another and I decided to take where I spent most of my time (twitter) and use it to my advantage, to create a ‘social media’ inspired collection of jewellery.
The collection features the ‘@’, the ‘#’ and words such as, follow me, tweet me… and finally- the Tweetie bird. I took inspiration from the Twitter logo for this, although I did not copy it- and I called it the Tweetie bird, because- Well, you Tweet, don’t you!
What was the worst that could happen? If you don’t ask, you never know!
This design really helped me establish a name in the jewellery world, and from this moment on, I decided that I would draw upon my life experiences, and things that meant something personal to me to make my jewellery collections.